My Setup Processes Include--
-- Creating & Managing Multiple Campaigns on Google AdWords.
-- Perform Keyword Analysis, Search Query Analysis and Quality Score Analysis.
-- Improving Quality Score of the Campaigns by increasing relevancy of the keywords within an ad group & with the corresponding ads & web pages.
-- Controlling Avg. CPC (Cost/Click) of the Campaigns by improving Quality Score of the Campaigns.
-- Targeting the right customers by optimum Geographic & Demographic targeting.
-- Improving CTR (Click through Rate) of the Campaigns.
-- Manage budgets to ensure proper allocation in accordance with goals.
*** Tracking Codes Setup for tracking the Leads ***
**Campaign Monitoring/ Optimization**
-- Monitor campaign 7 days a week.
-- Adjust bids for keywords, campaigns, etc. following best practices
-- Implement changes once approved.
-- Track conversion rates, CPC, CPMs, etc.
**Reporting**
Performance of metrics Like :
>
-- CTR.
-- Number of Conversion.
-- CPC.
-- Average Position.
-- Conversion Rate Comparison With Previous Month Data.
-- List of best Performing Keywords and Adcopies.
-- Next month recommendation to improve campaign performance.