You will get optimization of your online advertising efforts (Google Ads) to increase search term efficiency and decrease cost per conversion. The report will contain a set of data-driven operational and strategic guidelines to help you select keywords for your future campaigns. The data requirements are available in a pdf file from the Sample Documents section.

The report will include answers to the following questions:
✅ Is it worthwhile for the company to continue using branded keywords (these are keywords in which the company brand is included in the keyword)?
✅ Is the company using the right mix of broad match, phrase match, and exact match keywords?
✅ What are the financial benefits to be gained by dayparting (i.e., choosing specific hour(s) of the day for the search campaign)?
✅ How can you modify the set of keywords used in the campaign to increase search term efficiency?
✅ What should the company do to be smarter about the keywords or types of keywords to bid on so that it will at least break even in terms of the lifetime value of acquired customers?
✅ Is the company’s search engine advertising budget adequate? (i.e., are they over-spending or under-spending?)