I have had the opportunity to work on some big time accounts during my 5 years working in digital marketing including. When I was working at Microsoft Ads in NYC, I helped support accounts like BMW, US Army, Sling, Coca Cola, Marriot, Lego, and many others. My areas of emphasis have primarily been focused on optimization tactics and growth opportunities.
This experience has well prepared me to find ways to improve existing campaigns by way of an audit. Information that I provide in my audit can include:
Account / Campaign / Keyword Performance
Campaign Health Checks
Ad Groups with no Active Ads
RLSA & IMA Adoption Percentage
Ad Extension Adoption Percentage
Budget Capping Report
Audience Analysis / Adoption Rate
Impression Share / Share of Voice
Auction Insights
Professional Demographics / LinkedIn Targeting (Microsoft Ads only)
Custom Reports
These recommendations are delivered by way of a multi tab excel sheet that I would be happy to put in place for you.